A GUIDE TO SOCIAL MEDIA SITES FOR BUSINESS USE
This eBook is designed for people who want to learn more about social media, giving a taste of how the major networking sites can be best utilised and exploited to improve brand, business and bottom line.
Five website ‘giants’ will be examined in depth: LinkedIn, Facebook, YouTube, Twitter and Google+. Most of these names will be familiar to you – in fact sites like Twitter are responsible for introducing new vocabulary to our language (if you know what a blog is then you are just as likely to understand the popular verb ‘to tweet’), although it may come as a surprise that the most established of these industry leaders is only eight years old.
You might also be under the impression that some of these sites, Facebook, Twitter and YouTube in particular, are only really of use for social interaction and entertainment – and indeed this basis forms the framework for each individual corporation. But each one presents, in its own unique way, a method of capturing an immense, fast-moving market and an unparalleled audience. If your company has ever considered buying advertising space for a prime time television channel, say ITV, Saturday night at 8pm in the middle of the X Factor final, then you may know that this would cost in the region of £150,000 for 30 precious seconds. On Facebook there are more than 750 million active users, 50% of whom log in every single day, and it’s FREE.