It’s easy to ask people their opinion; the hard part is knowing what to do with the answer. Learning the lessons from a lifetime of listening, this book will help you understand what people really think of your ideas and enable you to make better decisions as a result.
Jon Cohen: “Thanks to those who helped make this book possible. My fantastic production team – editor Bryony Sutherland, cover designer Jack Smyth, typesetter Ros Saunders and graphic artist Steve Stanton. You have been a joy to work with.”
Shortlisted for the Business Book of the Year 2022